Getting your information in front of as many people as possible is a key component in making your website a commercial success. Search engines form the bridge between potential customers and potential sellers...

The major search engines generally provide two forms of listing. One is "keyword listings" and the other is "pay-per-click advertising" (or "sponsored search result").

When a site is submitted to a search engine under the standard (free) keyword listing the search engine will send a "spider" to look at every page on your site and decide the relevance of every word, its score will directly effect your position on the search engine. Certain tricks can be used to enhance the score of your keywords and special techniques can be employed to ensure that the spider visits every page on your site.

On the other hand pay-per-click listings are usually based on an auction system, where the highest bids will win the 1st position for a particular keyword. PPC accounts are pre-pay and can be automatically set to charge your credit card when your account reaches a certain limit. Additionally a daily spending limit can be set to ensure that your budget is fairly spread throughout the month.

Código can help in all aspects of getting your site listed, from programming with search engines in mind to optimising an existing site for performance and, of course, PPC account management. For further information please feel free to contact us.